Blackstone Solutions For You

What are your most pressing business challenges? Which are your most essential and immediate needs?

These are questions we’ve asked a lot over the past 20 years. They’re also questions we’ve solved again and again through sound strategies and tactics. The fact is, while you have unique challenges, they may be similar to those faced by other companies we’ve helped. That’s experience from which you can benefit.

So take a look at some of the challenges we’ve solved over the years and see if any of them sound familiar.

Your Customers
They are the lifeblood of your organization — and the object of your eternal pursuit. If you’ve ever asked any of these questions, we can make your job easier.

We need new customers but the acquisition costs are high. How can we reduce the costs to get more customers?
There’s a lot more business just with our existing customers. How can we develop deeper relationships and meet the needs of our present customer base?
We have a tremendous amount of customer turnover. What can we do to maintain their loyalty?

Your Channels
One of the keys to growth and market success is expanding your distribution network. It can be rough out there…and sometimes you just need a good navigator – like Blackstone. Do any of these questions sound familiar?

Our customer base is very diverse and has different needs. How can we segment and effectively penetrate each of the markets?
We need more sales of certain product lines or at specific times of the year. What can we do to increase volume while maintaining margins?
Our distributor just copied our product and is selling it to the end-user. What should we do and how do we build barriers of entry for future protection?

Your Company
If you haven’t already asked these introspective questions, perhaps you should. If you have asked them and need the answers, give us a call.

We’re growing fast, but what is our overall marketing strategy? What is our key message?
Our manufacturing or service costs continue to increase and threaten our ability to compete. How can we increase our perceived value and raise our prices?
We have many different products or services; how can we develop a consistent marketing message?

Your Competitors
Take no prisoners is usually the motto in this arena. But it doesn’t mean you have to become a monster to compete. Have you asked some of these questions? We can help you answer them.

We compete in commodity markets. How can we differentiate ourselves in the marketplace?
We seem to be in a price war. How do we define ourselves against competitive undercutting?
Our marketplace has changed and we’re facing new competition. What do we do?

Your Communications
Sometimes this feels like one big gray area. But with so much at stake, it pays to gain a little clarity. We can help.

Our Web site, advertising, and brochures seem to be okay. But are they based on sound marketing strategy?
There are so many media options (e.g. TV, print, web, radio, direct mail). Which ones are the best choices for us?
We’re spending a ton of money on advertising and sales materials. Are we communicating a message that is on strategy and effective?